THE EMOTION OF ENGAGEMENT
BRAND IN THE EXPERIENCE AGE

A GOOD ROMANCE STARTS WHEN YOU KNOW
WHO YOU ARE

Sometimes we think that our dream job is always ahead of us, when in reality, the real challenge is to know what dream we want to create.

I have dedicated my life to training as a content creator, exploring in depth disciplines such as art, music, film and literature. Over time, I've managed to make a living from the skills I've cultivated, applying them in my day-to-day life.

When I started my career as a Coolhunter, that is, as a trend analyst or consumer behaviour strategist, I understood that knowledge and understanding of these disciplines, being a true lifestyler, is what defines each person's brand, and fundamentally, mine.

I have materialised my work in projects that have marked the lives of consumers, being the host of every idea that has come into my hands or those of my team. We have designed unforgettable experiences that today endure in the collective memory.

Being a creative, designer or writer is a gift reserved for those who, even in adulthood,

understand that making an experience is about having fun and being happy. When this feeling is authentic, it makes for a successful campaign.

I am dedicated to design, creativity and trend analysis because I keep dreaming of a world where content projects opportunities to define the brand we are and the brand we want to leave around us.

I have experience working in film, art, design and fashion content. I have developed campaigns for Conde Nast, HBO, Netflix and other major entertainment brands, with the goal of taking what I can imagine and transforming it into something that empowers and gives hope to a world hungry for new experiences.

For Condé Nast Mexico & Latin America,
I developed projects as creative art director, brand editorial curator and creative for GQ, Wired en Español and Vogue publications.
I redesigned the internal institutional content concept, executed sustainability campaigns, and optimized internal communication and brand curation for Wired en Español.

In 2023 and 2024, I took the lead as creative director, stylist and producer for the fast fashion brand Cuidado con el Perro. During this time, I developed creative campaigns and set strategic parameters for social media content, directing hero videos for fashion films such as Repositioning Women and the Christmas Campaign, among others.

I took on the challenge of leading a team of creatives and copywriters, creating innovative experiences that managed to intertwine the digital and analogue worlds, strengthening the migration of users and consumers through different media. We also specialise in aligning internal communication with institutional branding, guaranteeing a fluid conversation between employees and the company.

Currently, I lead a project called The Brand Lover, where I am dedicated to strategic communication consultancy for leaders who seek to become referents within their audiences. We work on building personal brands and new products, interpreting and understanding their potential audience. In addition, we develop leadership proposals and organise conferences with renowned speakers who share their visions for the future within their respective industries.

The real challenge is not simply to find a place to work, but to find a place where your experience, background and everything that has shaped your professional personality can contribute to a new project. A place where you can inspire a new generation of creatives, leading them into a new era of content.

ACADEMIC
FORMATION

Year 1992.
Graduated from the Bachillerato de Bellas Artes “Prof. Francisco A. de Santo" with passed subjects for the Bachelor's Degree in Art History.

National University of La Plata
Buenos Aires / Argentina.

Year 1994.
Graduate in Art History and Visual Arts

Year 1996.
Bachelor in Visual Communication Design

Year 2007.
Copywriter with a focus on creative conceptualisation

Year 2009.
Coolhunting, specialist in trend and consumer behaviour analysis

To be able to see the world through art or the behavior of its individuals and their way of communicating through their plastic or artistic talents. Art today enjoys a wide network of study, dissemination and conservation of all the artistic legacy produced by mankind throughout its history.

National University of La Plata
Buenos Aires / Argentina.

Given the rapid and massive growth in the exchange of information, the demand for graphic designers is greater than ever, particularly because of the development of new technologies and the need to pay attention to human factors that are beyond the competence of the engineers who develop them.

National University of La Plata
Buenos Aires / Argentina.

Copywriters are responsible for the content of advertising pieces such as banners, direct mailings, web sites, etc. But they are also the scriptwriters for television commercials, radio spots and other multimedia media. In their classic beginnings, they created advertising pieces in the form of press advertisements and billboards.

Underground School of Creativity
Buenos Aires / Argentina

Coolhunters are people with backgrounds in different disciplines (design, image, sociology, psychology, marketing, history, etc.) who detect emerging trends around the world and analyze them to adapt future design.

University of Palermo
Buenos aires / Argentina

THE POWER OF WORKPLACE BRANDING

MASTER AND
POSTGRADUATE

Year 1996.
Masters in Japanese Art

The art of Japan is an expression of japanese culture, developed over time in various periods and styles that have followed each other chronologically, in parallel to the historical, social and cultural development of the japanese people.

National University of La Plata
Buenos Aires / Argentina.

Year 1998.
Postgraduate in Symbology and Occultism

The infinite universe that has unfolded the history of art since the times of cave art, leaving a clear mark of its passage and what it means as protest. Symbology is present in art as a manifesto, almost enigmatic, describing a trace that could be an encrypted message for those who have the ability to see beyond.

University of Buenos Aires
Buenos Aires / Argentina.

Year 2002.
Master in Brand Curatorship

University of Buenos Aires
Buenos Aires / Argentina.

Curating a brand carries the challenge of combining the technological structures of building an identity, the fundamental content of the Brand Talk and finally the correct use of the platforms on which this content will be displayed. The Brand Curator, like an art curator, fulfills the only relevant objective of getting the work to be appreciated and to be projected in a timeless time.

People and culture

Our people are what make us unique. Rather than outsourcing our construction engineers from questionable outsourcing establishments, we provide them with an environment that supports professional growth.

We are strong believers in giving our employees a voice. Our teams are put together with the help of our resident psychologist to ensure maximum productivity and engagement.